Above: the overall average guest ratings in 2015 of B&Bs (89.6%)
and Hotels (80.8%)
British B&Bs are rated by guests
8.8% higher for quality than hotels, on average, according to new data just
released. The study analysed millions of traveller ratings given to hotel and
B&B properties on TripAdvisor, which is the world’s largest travel website
with 340 million unique monthly visitors, and which lists 350 million reviews
covering 6.5 million accommodations.
The study by TripAdvisor found that “smaller,
independent accommodations in the UK were providing the biggest boost to the UK's
overall average rating” - with B&Bs scoring an average review rating of
4.48 out of 5 (equivalent to 89.6%) compared to 4.04 (80.8%) for hotels in
2015.
Even within the hotel sector, smaller
properties were shown to have a ratings advantage over larger properties, with
UK hotels with fewer than 25 rooms scoring an average of 4.40 (88%) in 2015
compared to those with 26-100 rooms, where the average is 3.97 (79.4%).
"These
figures are excellent news" commented David
Weston, Chief Executive of the Bed & Breakfast Association, "Guests clearly love the individuality,
character, home-cooked breakfasts and personal service that they get in British
B&Bs, which is why - in millions of reviews on TripAdvisor - they score an
8.8% higher rating on average than hotels. These figures from TripAdvisor prove
that B&Bs are the favourite accommodation in the UK based on guest
satisfaction".
