Last night's Channel 4 programme "Attack of the Trip Advisors" was depressing viewing - albeit nothing new to any B&B owner. It did not touch on the fake or fraudulent reviews or the blackmail threats, only on the run of the mill unfair reviews.
The "reviewers" on the show came across as by and large, self-important inadequates, obsessives, pedants or abusive illiterates - or various mixtures thereof. No doubt there are many fair-minded, reasonable, succinct "reviewers" on TripAdvisor who don't obsess about the enormity of finding water in their kettle - but we didn't see those.
What was depressing was the unkindness and vindictiveness, the sense among "reviewers" that their only power is the power to wound or strike back. The anonymity allows them to say anything, fair or unfair, true or false, reasonable or petty - and TripAdvisor publish it worldwide, for ever.
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